Storytelling is the only trait common across all successful leaders.

For as long as we've been around, stories have connected us, inspired us, discouraged us and motivated us. 

Stories are at the essence of anything we create. Anything that has ever been made—from art, tools, software, to robots and beyond—has emerged from a story. A story of need, want, wish, luck, emotion, discomfort, pain, happiness... (add your own noun here).

Companies are no different. They are born from stories—of longing, frustration, discovery, and courage. They are shaped by founders who carry a spark that won’t let them sleep until they try.

We all have stories to tell. We don't all know what they are, how to tell them nor when to use them.  

We guide founders and leaders to find and tell the stories that matter—tailored to each audience, moment, and goal.