Storytelling is the only trait common across all successful leaders.

For as long as we've been around, stories have connected us, inspired us, discouraged us and motivated us. 

Stories are at the essence of anything we create. Anything that has ever been made—from art, tools, software, to robots and beyond—has emerged from a story. A story of need, want, wish, luck, emotion, discomfort, pain, happiness... (add your own noun here).

Companies are no different. They are born from stories—of longing, frustration, discovery, and courage. They are shaped by founders who carry a spark that won’t let them sleep until they try.

We all have stories to tell. We don't all know what they are, how to tell them nor when to use them. 

Let's change that!

Find my stories

Storytelling as a leadership skill

People don’t connect with businesses—they connect with stories. Not all stories need a hero. But some do. Not all stories need a beginning, a middle and an end. But some do. Not all stories need to inspire. But some do. How do you know which ones? 

We help you identify and craft your brand stories that makes people listen, remember, and trust you. 


Founder’s story that connects your vision with your audience.

Key brand narratives for your website, marketing, and pitches. What stories should you tell?

A structured messaging framework that simplifies how you talk about your brand.

Content guidance so you know exactly what to say and where to say it.

What you'll get:

Online sessions with Esther Pearl, founder of Nell Productions and formerly at Pixar Animation Studios.

A set of brand stories designed for investors, team-building, and customer engagement.

A practical implementation plan to integrate storytelling into your leadership and branding

Tips on how to make your stories work for you

How it works:

Two online sessions tailored to your needs

Hands-on storytelling exercises to identify, develop and refine key leadership stories

A guided action plan to help you apply storytelling in real-world leadership situations


The sessions can be one-on-one or in groups.


Stories worth framing

Stories are not only words, they can also be expressed visually. We work with cartoonists that can express your founder’s journey, brand’s origin story, or even a customer transformation to make it personal, unique and timeless.

A good illustration can capture emotions and milestones simply.

Created by a real cartoonist not by Ai.

It’s not just a keepsake – it’s proof of how far you’ve come.


Get my own art piece

Many of the highest-impact people in history have been communicators and storytellers

In the 20th century, smallpox killed around 400 million people — far more than died in all the century’s wars and political famines.

Although credit for the elimination of smallpox often goes to D.A. Henderson (who directly oversaw the programme), it was Viktor Zhdanov who lobbied the World Health Organization to start the elimination campaign in the first place. Without his communication skills, smallpox’s elimination probably would not have happened until much later, costing millions of lives, and possibly not at all.

Being able to tell an appropriate story in the right way, at the right time, to inspire, motivate, change, educate or entertain is a life skill. Storytelling skills are crucial for business and for change.

Additional services for founders

Once your brand foundation is set and your arsenal of brand stories are stored and practiced, you may need help with the visual elements of your brand. We collaborate with designers to bring your brand to visual life.

Brand design: build a cohesive visual Identity

Your brand should look as good as it feels. If you need a cohesive visual identity, we collaborate with expert designers to create a brand that fits your strategy.

A professional logo that aligns with your brand’s personality.

A tailored colour palette that reflects your brand values.

Typography and font selection for consistent communication.

Key brand elements (icons, patterns, or imagery styles).

A brand style guide so you and your team stay visually consistent.